Overview
- Pringles announced the Pop Dog Buns on Monday as a limited-edition, potato-based hot dog roll flavored with Sour Cream & Onion, BBQ, and Honey Mustard.
- Each bun is 7.5 inches long and packaged to fit inside Pringles’ iconic cans so the product ties form and flavor to the brand.
- Pringles will release the buns in two online drops on July 8 and July 15, with the second drop timed for National Hot Dog Day.
- Customers can get a free Pop Dog Bun with the purchase of a Pringles Three-Pack for $6.97 on OnceYouPopMarket.com and Pringles’ Instagram and Facebook Shops while supplies last.
- Coverage and social posts show mixed reactions, with many users skeptical of the novelty while industry coverage frames the rollout as a marketing play that follows a recent trend of limited-edition food mashups.