Overview
- The Royal Foundation published On Your Side, which launched on Thursday at Everton’s Hill Dickinson Stadium in Liverpool, and the toolkit is freely available on Chasing the Stigma’s Hub of Hope platform.
- The 72-page resource was developed over two years with the British Standards Institution and Chasing the Stigma and was informed by experts from the NHS, Samaritans and MIND.
- The guidance offers step-by-step advice to recognise warning signs, start calm direct conversations—including asking 'Are you thinking about suicide?'—listen and signpost people to local and national support.
- Major sporting bodies such as the Football Association, the Premier League, British Cycling and Team GB have committed to embed or use the toolkit, and a short film featuring athletes including Harry Kane and George Russell with a Prince William voiceover supports the campaign.
- Backers say the toolkit aims to reach people who do not use formal mental-health services, could change training and duty-of-care practices across grassroots clubs, and builds on earlier Royal Foundation campaigns like Heads Up and the National Suicide Prevention Network.