Overview
- A Famous Players theatre in Prince George, British Columbia displayed a hand‑drawn Spider‑Man: Brand New Day poster after the official poster shipment did not arrive, and employee Drake Landon created the illustration at the request of his manager.
- Photos of Landon’s sketch, which nods to the internet ‘Spooder‑man’ meme and includes a handwritten apology for the missing poster, spread widely online and drew major media attention.
- Cineplex issued a statement praising the staff’s improvisation and confirmed the theatre had considered printing the official poster but is reconsidering because the handmade design has become locally famous.
- Coverage notes the timing of the viral moment follows the film’s record‑breaking opening week, which has sharpened attention on any Spider‑Man related content and boosted the poster’s reach.
- Commentators and design writers have used the episode to argue that audiences crave more personality in movie promotion, comparing the homemade poster to meme aesthetics and regional hand‑painted poster traditions.