Overview
- A Famous Players 6 employee, 19-year-old Drake Landon, drew a 'Spooderman' placeholder after the theatre did not receive the official Spider-Man: Brand New Day posters.
- The hand-drawn poster was posted to local social pages and quickly spread online, attracting hundreds of thousands of views and media inquiries.
- Management removed the drawing from the lobby to avoid potential issues with rights holders, and Cineplex said it will replace the drawing with the official poster while finding a new home for Landon’s work.
- Landon’s design leaned on the decade-old 'Spooderman' meme and included the intentionally misspelled apology line “Sorry! We never recieved the real posters! Sorry for any inconviniences!” which helped fuel its viral appeal.
- The episode, reported Thursday, highlights two wider issues: gaps in distributor poster delivery that force local improvisation and the tension between grassroots creativity and tight studio control during a major box office release.