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Primestar Chosen To Run 195‑Room Hilton In Hamburg’s Elbtower, Targeting 2029 Opening

The move advances a consortium-led rescue of the half-built tower following Signa’s collapse.

Overview

  • An investor group led by Dieter Becken confirmed Primestar as the operator of a five‑star Hilton in the Elbtower with 195 rooms and a planned launch by 2029.
  • The consortium’s participants include Klaus‑Michael Kühne, insurer Signal Iduna, contractor Adolf Lupp, and, as recently reported, Rossmann founder Dirk Roßmann.
  • Hamburg plans to acquire nearly half the building for a new natural history museum at a fixed price of €595 million under an October 2025 framework.
  • Revised designs scale the tower to about 199 meters, with construction still halted since 2023 when work stopped around the 100‑meter mark during Signa’s insolvency.
  • Final purchase, financing and contract agreements remain in progress, and Becken says work could restart as early as late summer if the deals are completed.