Overview
- Across the first two nights, the NBA Play-in Tournament averaged 2.69 million viewers on Prime Video, a 12% increase over last year’s comparable TNT and ESPN windows.
- Warriors–Clippers delivered an average of 3.15 million viewers, which Prime Video said is its largest NBA audience to date.
- Viewing skewed younger, with gains of 32% among adults 18–34, 31% among 18–49, and 26% among 25–54 compared with last year.
- Game-by-game results varied, as Magic–Sixers averaged 2.66 million viewers for a 28% jump, while Trail Blazers–Suns drew 2.37 million for a 30% drop versus the comparable window a year ago.
- Nielsen’s shift to a Big Data plus panel method, which blends smart-TV and set-top-box data with its panel, likely lifted measured audiences and complicates direct year-over-year comparisons.