Overview
- Prime Video, which debuted Thursday with an exclusive 1–3 p.m. ET slot, delivered the earliest start to the main Masters broadcast on record.
- The coverage used CBS’s production and familiar voices, with host Terry Gannon in Butler Cabin with Jack Nicklaus and with Jim Nantz and Trevor Immelman on the call.
- Amazon added an Inside Amen Corner channel for holes 11–13 that used shot tracing and stats and showed action from all 91 players with analysts Smylie Kaufman and John Wood.
- Both streams return for Friday’s second round, extending early-round viewing on Prime before coverage shifts to other partners later in the day.
- Amazon became only the fourth U.S. rights partner in the tournament’s history, a reminder that Augusta National keeps tight control over how the event is presented.