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Prime Video Unveils Canadian Slate Led by Bublé and Drew Scott and New Long-Term NBA Deal

It signals a push to use star-led local shows and multi-year sports rights to grow Prime Video's Canadian audience and content investment.

Overview

  • Prime Video unveiled its Canadian originals slate in Toronto on Wednesday, May 27, 2026, confirming Hometown Giants as a six-episode docuseries fronted by Michael Bublé and Drew Scott and produced with Amazon MGM Studios.
  • Hometown Giants follows Bublé and Scott in their roles as part-owners of the Vancouver Giants as they work with teenage players pursuing professional hockey careers, and it is scheduled to premiere in fall 2026.
  • Prime announced an 11-year NBA agreement that begins in October 2026 and will stream dozens of regular-season games plus play-in and selective playoff rights in Canada, and it simultaneously expanded an 11-year WNBA partnership that includes regular-season games and exclusive postseason coverage.
  • The slate also includes multiple Canadian unscripted and true-crime projects such as Operation Deception, a three-part Robert Pickton series, the survival show Surrender, and the July 17 launch of Young Farts Trailer Parts.
  • Executives say the mix of celebrity-fronted shows and premium live sports is meant to boost subscriptions, deepen local production partnerships, and raise the global profile of Canadian stories on Prime Video.