Overview
- Amazon announced the Clips feed on Friday, starting a staged rollout to select U.S. users with wider availability on mobile devices expected this summer.
- Clips shows full-screen vertical snippets from movies and shows that are personalized to each user’s viewing history.
- From any clip, viewers can jump into the full title or choose to rent, buy, subscribe, save to a watchlist, like the clip, or share it with a friend.
- Access starts in the Prime Video app’s Clips carousel on iOS, Android, and Fire tablets, and shared links require the recipient to open them in the Prime Video app.
- Amazon previously tested a similar scrollable feed with NBA highlights, and it has not said whether content from third-party channels will appear, as streamers like Netflix, Disney+, Peacock, and Tubi pursue similar vertical feeds to drive discovery.