Overview
- Primark has released its first customer app for UK shoppers, with the rollout live in Northern Ireland and the download now on the Apple App Store and Google Play.
- The app lets users browse products, check stock in real time, find stores with opening hours and directions, save favourites, and receive personalised alerts.
- The app streamlines Click & Collect, which lets people order and pay online for in‑store pickup, a service Primark says now runs across all 189 UK stores.
- Company leaders said the aim is a smarter, more connected experience that keeps the in‑store discovery shoppers enjoy.
- The UK release follows last summer’s debut in Ireland and Italy and builds on Primark’s wider digital push, including a website stock‑check tool used by a quarter of visitors and a social audience of more than 25 million.