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Primark Opens First UAE Store at Dubai Mall

A rapid rollout with Alshaya signals more Dubai locations soon.

Overview

  • Shoppers packed the Dubai Mall flagship on Thursday, with about 10,000 visitors and 80,000 items sold, including 15,000 pairs of pyjamas and underwear.
  • The single-floor store spans more than 60,000 square feet and employs about 600 staff, supported by 42 tills and multiple self-checkouts to move lines quickly.
  • Alshaya Group said two more Dubai stores will open within the next two months as part of a broader 2026 Middle East expansion.
  • Prices aim squarely at budget-conscious buyers, with women’s T-shirts at Dh15 and men’s T-shirts at Dh55, plus low-cost options across home and beauty.
  • The expansion plan targets distinct shopper groups, drawing tourists at Dubai Mall and aiming for family footfall in suburban centres, according to Alshaya CEO John Hadden.