Overview
- The collection is on sale now in Primark stores and available through click and collect, with the brand calling it its biggest activewear launch.
- Rita Ora’s womenswear features the new BodySculpt fabric described as buttery soft and designed to support, smooth and sculpt for gym sessions and everyday wear.
- A complementary menswear line by rapper and businessman Krept includes seam-free, sweat-wicking and anti-chafe pieces built for training and colder conditions.
- Prices start at £2.50, with highlighted items including Barrel Leg Joggers at £14, Rita Sneakarina trainers at £15 and a Cosy Puffer Jacket at £28.
- Primark frames the range as democratized performance apparel, and early influencer previews and shopper reactions on social media have been broadly positive.