Overview
- Counterpoint reports shipments rose about 1% year over year as market value grew 8%, with premium phones reaching a record 22% share after an 11% volume increase.
- Apple captured a highest‑ever 28% annual value share in India, and the iPhone 16 ranked as the top‑shipped model of 2025.
- Vivo (excluding iQOO) led by volume with a 20% share for the year, with Samsung second by units.
- Financing penetration hit 40% of overall smartphone sales, and nearly two‑thirds of premium purchases were financed.
- Counterpoint projects a single‑digit decline in 2026 shipments as rising memory and component costs pressure demand, especially below ₹15,000.