Overview
- India shipped 48 million smartphones in Q3 2025, up 4.3% year over year, with average selling prices rising to a record $294.
- Apple recorded 5 million shipments for a 10.4% share and 25.6% growth, with iPhone 16 the most-shipped model and the iPhone 17 series plus iPhone Air making up 16% of its units.
- Vendor rankings placed Vivo first at 18.3%, OPPO second at 13.9%, Samsung third at 12.6%, and Apple fourth.
- Growth clustered in higher tiers as mid-premium rose 10.7% year over year, premium 43.3%, and super-premium 53.9%, while mass-budget volumes fell.
- IDC cited festive promotions and financing for the Q3 surge but warned of inventory build-ups, rising memory costs and currency pressure, and noted Samsung lost the super-premium lead to Apple while leading mid-premium.