Overview
- The 23rd Premios Juventud will be held tonight, Thursday, September 3, 2026, at the Starlite Amphitheater in Marbella, marking the awards’ first edition in Europe.
- Organizers say the move is driven by a formal alliance between TelevisaUnivision and Starlite that ties the gala to Starlite’s 15th anniversary and aims to link Spain, Latin America and the United States.
- The ceremony will be broadcast and streamed across Univision, UNIMÁS, Galavisión, ViX and YouTube, with free airing in Mexico on Canal 5 and reported windows for RTVE in Spain.
- Programming includes 50 award categories, Carín León leading with nine nominations, the new 'Creator de España' category for Spanish digital creators, roughly 20–25 live performances and 'Agente de cambio' honors for Antonio Banderas, La Oreja de Van Gogh, Marc Anthony and Yandel.
- Organizers plan follow-up PJ Fest concerts and TV/streamed productions from Marbella, a strategy that could raise the profile of Spanish artists and creators and make Starlite a recurring transatlantic production hub.