Overview
- A viral video posted on X by Rakesh Krishnan Simha shows hundreds lining up from around 4:00 a.m. outside the KSIC showroom in Bengaluru for authentic Mysuru silk.
- The Kempegowda Road showroom is issuing entry tokens and restricting purchases to one sari per customer to curb hoarding and spread access.
- KSIC officials say weekend stock is limited, with about 50 saris on Saturdays and 60 last week, and most pieces selling out quickly except some high‑priced items.
- Prices reported range from roughly ₹23,000 to ₹2.5–3 lakh, with each sari carrying a unique code and hologram and using 100% pure gold zari under the GI certification.
- Production remains constrained because KSIC keeps all reeling and weaving in‑house and new artisans require six to seven months of training, sustaining the supply crunch and fueling online comparisons to iPhone launches and Soviet‑era queues.