Overview
- India’s Information and Broadcasting Ministry on Saturday appointed lyricist and advertising veteran Prasoon Joshi to lead Prasar Bharati, which runs Doordarshan and All India Radio.
- He fills a vacancy left by Navneet Kumar Sehgal, who resigned in December 2025 after taking charge in March 2024.
- Joshi has chaired the Central Board of Film Certification since 2017, with reports indicating the government may name a replacement soon.
- Information minister Ashwini Vaishnaw praised his creative track record and said he is expected to energize public broadcasting as DD and AIR adapt to new technology, including the Waves free-to-air streaming service.
- Supporters cite his long work in advertising and culture, while critics point to past CBFC disputes, setting up close scrutiny of how he steers an autonomous broadcaster created by law to serve the public.