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Prahlad Kakkar on 1990s Pepsi Ads: Sachin’s Twist, Aishwarya’s Breakout, Aamir Over SRK

Kakkar details creative input from stars shaping Pepsi’s most remembered Indian commercials.

Overview

  • Sachin Tendulkar proposed the punchline for the 1999 Pepsi spot by having him keep the drink and send Shah Rukh Khan out to bat, Prahlad Kakkar told ANI.
  • The ad’s comic setup had SRK disguised as Sachin in the Indian team dressing room, with Mohammad Azharuddin and teammates mistakenly sending him to the crease, helping popularise “Yeh Dil Maange More.”
  • Aishwarya Rai’s four‑second appearance in a 1993 Pepsi commercial drew about 5,000 calls the next morning, Kakkar said, after a three‑month casting search that also featured Aamir Khan and Mahima Chaudhary.
  • Kakkar said Aamir Khan was chosen over Shah Rukh Khan for a Pepsi role after fee talks, with Aamir seeking Rs 16 lakh versus SRK’s Rs 6 lakh, because the part needed a more vulnerable ‘boy next door.’
  • Kakkar described Tendulkar as initially shy but increasingly confident in offering useful script ideas, sharing these recollections in new interviews reported on Oct. 22–23 by multiple outlets.