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Pragmata Twitch Badge Draws Accusations of Linking to ‘Uoh’ Pedo-Meme

The design’s likeness to a meme tied to sexualized childlike characters raises fresh questions about brand safety on streaming platforms.

Overview

  • Capcom and Twitch promoted Pragmata with a “Cryana” Twitch chat badge that shows a chibi version of Diana crying.
  • Soon after the announcement, many X users said the badge echoes the “Uohhhhhhhhh!” meme associated with sexualized “loli” imagery.
  • Content creator Lance McDonald linked the badge to the meme and said it references a joke about enjoying cartoon child pornography.
  • The “uoh” meme grew from a banned X reply with crying emojis under a child’s photo and later influenced Twitch emotes featuring crying underage anime characters.
  • Capcom had not responded to requests for comment, and earlier Reddit banned a subreddit that eroticized Diana, which helps explain the heightened backlash.