Overview
- The museum recorded 3,479,838 visits from January 1 to December 28, surpassing the 2024 tally of 3,457,057 by 22,781, according to official figures.
- This marks the third consecutive year the Prado has set a new annual attendance high, with the final 2025 total to be confirmed after year‑end.
- About 45% of 2025 entries were free, and roughly 67% of visitors were from outside Spain, reflecting the museum’s broad reach.
- May was the busiest month with more than 339,062 visits, and May 3 set the single‑day peak at 17,484 visitors, based on provisional data.
- The Prado emphasized outreach and digital engagement, exhibiting reproductions in flood‑affected towns such as Paiporta and surpassing 1,000 Instagram live broadcasts with participation by King Felipe VI and more than 100 million cumulative views.