Overview
- Prada commissioned Academy Award–winning director Barry Jenkins to make a short, film‑style campaign featuring Hunter Schafer, Troye Sivan, Chen Haoyu and Kelvin Harrison Jr.
- The piece is composed of low‑dialogue domestic vignettes that show moments such as Schafer tearing diary pages, Haoyu reading and Sivan stepping through wide windows while Harrison Jr. speaks sparingly.
- Jenkins said the brief was open and that he treated the project like his feature work, and he called attending Prada’s women’s show instrumental to finding the brand’s current visual language.
- The collaboration is Jenkins’ first formal creative tie‑up with a fashion label, and he remains engaged on feature projects including films connected to Zendaya and Alvin Ailey.
- The campaign continues Prada’s two‑decade strategy of commissioning notable filmmakers and doing film costume work to build cultural narratives around its collections and reach a younger international audience.