Overview
- Prada signed a memorandum of understanding with LIDCOM and LIDKAR at the Italian Consulate in Mumbai to manufacture the limited line in Maharashtra and Karnataka.
- About 2,000 pairs will be produced and sold for roughly €800 each, with a global debut in February 2026 across 40 Prada stores and online.
- The collaboration includes a three-year skills program for artisans, featuring local training and short placements at the Prada Group Academy in Italy.
- Lorenzo Bertelli said the project will cost several million euros and that artisans will be fairly remunerated, with some implementation details still being finalised.
- Indian officials endorsed the deal, with Commerce Minister Piyush Goyal pointing to a potential $1 billion export opportunity for Kolhapuri chappals, which have held a GI tag since 2019.