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Practical Magic 2 Trailer Unveils Owens Sisters’ Return and New Cast

The full trailer signals a nostalgia-driven studio push led by director Susanne Bier that positions the film for a theatrical-only September 11 release.

Overview

  • Warner Bros. released the full trailer for Practical Magic 2, which confirms Sandra Bullock and Nicole Kidman are reprising their roles as Sally and Gillian Owens and introduces new cast members including Joey King, Maisie Williams, Xolo Maridueña and Lee Pace.
  • The trailer teases the core conflict as the Owens family curse resurfaces to threaten a younger generation while showing brief, non‑revealing scenes that suggest danger and enchantment around key characters.
  • Susanne Bier directs the sequel with a screenplay credited to Akiva Goldsman, Georgia Pritchett and Kelly Marcel, and producers include Denise DiNovi, Bullock and Kidman; the story draws on Alice Hoffman’s The Book of Magic.
  • Marketing moved from a CinemaCon tease to a public trailer rollout and the studio has set a theatrical-only worldwide release date of September 11, a strategy aimed at rallying legacy fans while courting new audiences.
  • The sequel arrives nearly three decades after the original built a cult following for its mix of sisterhood, romance and witchcraft, and its reception and box office will test whether that audience and a new generation respond to the film’s updated tone and creative team.