Overview
- Practical Magic 2 opened on Sunday with an estimated $30 million in the U.S. and Canada and $46 million worldwide, finishing at number one and ending Spider-Man’s six‑week run.
- The debut landed at the low end of Warner Bros.’ $30–$35 million projection and must contend with a reported $75 million production budget before marketing costs, which clouds near‑term profitability.
- Critical response was muted while audiences responded well, with critic aggregates around the high 30s on Rotten Tomatoes, roughly 92% audience approval on some platforms, and a CinemaScore of B+.
- Early audience data showed a heavy turnout of women over 25, indicating the film largely drew longtime fans of the 1998 original rather than delivering broad intergenerational appeal.
- Spider‑Man fell to second with about $8.4–$8.6 million yet remains close to surpassing the domestic record held by Star Wars: The Force Awakens, so the sequel’s win does not end the franchise’s strong box‑office momentum.