Overview
- The franchise unveiled Rose during halftime on Sunday, Aug. 24, at Moda Center, introducing a pink, glitter-breathing dragon who wears a crown of roses as a nod to Portland’s nickname.
- The team ran a city-wide teaser campaign that left pink glitter and scorch-mark clues around Portland and partnered with the Pantone Color Institute to create a signature “Portland Fire” shade that matches Rose’s scales.
- Portland activated dedicated social accounts for Rose and posted Instagram content outlining her personality, which prompted widespread fan reaction and social-media buzz.
- The club prepared the program in advance, posting a June job listing for the mascot performer that offered up to $130 an hour, and it says Rose will appear at halftime shows and on stadium tours.
- The reveal did not affect the result as Portland lost 105-100 to Washington, leaving the Fire 15-22 and set for road games at Dallas and Atlanta plus a home date with Golden State that could determine their playoff chances.