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Portillo's Launches Limited-Time Dr Pepper Milkshake Nationwide

The collaboration blends Portillo’s signature ice cream with real Dr Pepper flavor to create a social-media friendly summer item.

Overview

  • Portillo’s is selling a Dr Pepper–flavored milkshake at U.S. restaurants for a limited run through the end of September.
  • The shake is made by blending Portillo’s vanilla ice cream with real Dr Pepper flavor as part of an official tie-up with Dr Pepper.
  • Customers can upgrade the drink into a cake shake by adding a slice of Portillo’s chocolate cake that is blended into the milkshake.
  • Published menu prices list a regular shake at $4.79 and a large at $5.89, with cake-shake prices shown as $6.69 and $5.59 respectively.
  • The promotion excludes the Portillo’s location at Dallas/Fort Worth International Airport and follows a broader trend of short-term dessert collaborations used to drive visits and online buzz.