Overview
- Porsche said it will close three non-core units and eliminate more than 500 roles as it refocuses on its main car business.
- The company is winding down Cellforce Group (battery development), Porsche eBike Performance, and software firm Cetitec.
- Job losses include 360 positions at the e‑bike unit in Germany and Croatia, about 50 at Cellforce, and roughly 90 at Cetitec with 60 in Germany and 30 in Croatia.
- CEO Michael Leiters said the cuts are painful but necessary to sharpen focus, and shares rose about 1.7% in Frankfurt after the announcement.
- The retrenchment follows last year’s EV slowdown that weighed on Volkswagen’s earnings, earlier cuts of about 1,900 jobs, a profit collapse tied to weaker China sales and U.S. tariffs, and guidance for a tough 2026 with lower sales and tighter margins.