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Porsche Q1 Profit Falls 22% as Deliveries Slide and Tariffs Weigh

The company kept its yearly forecast, signaling cautious confidence despite tariff costs, softer China demand, product timing gaps.

Overview

  • Porsche reported first‑quarter operating profit of €595 million, down 22% from a year earlier, for a 7.1% return on sales.
  • Global deliveries fell to 60,991 vehicles, about 15% lower than last year, while revenue slipped 5.2% to €8.4 billion and after‑tax earnings to €391 million.
  • U.S. import tariffs added about €200 million in costs, which squeezed margins on cars shipped to American buyers.
  • Porsche said pricing stayed firm and the model mix leaned to higher‑margin cars, even as the share of battery‑electric vehicles fell to 19.8% from 25.9%.
  • The company reaffirmed its 2026 outlook, flagged that the forecast excludes possible effects from the Middle East conflict, and plans a Strategy 2035 update at an autumn Capital Markets Day.