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Porsche Names Tobias Sühlmann Head of Design, Succeeding Michael Mauer

The company casts the handover as a generational reset to refresh its design language.

Overview

  • Sühlmann takes over on February 1, 2026, with Michael Mauer staying on briefly to support the transition.
  • Sühlmann joins from McLaren, where he was chief design officer, and previously held senior roles at Volkswagen, Bugatti, Aston Martin and Bentley.
  • Porsche CEO Michael Leiters said the move aligns with a strategic realignment and the need to balance durability with new design impulses.
  • Industry reporting highlights short‑term pressures on Porsche, including a roughly 10% sales drop, slower growth in China and softer Taycan demand.
  • The change is unusually rare for Porsche, with Sühlmann becoming only the fifth design chief after Mauer’s two-decade run evolving the 911 and shaping the Panamera, 918 Spyder and Taycan.