Overview
- The debut drew a wraparound line in Lincoln Park as the shop served a limited Giardiniera Schmear made with Portillo’s.
- The counter sits at 2321 N. Lincoln Ave. and runs daily from 7 a.m. to 4 p.m. with catering available.
- The menu sticks to five bagel flavors (plain, everything, poppyseed, salt, sesame) and a changing lineup of cream cheese and butter schmears.
- Staff bake hot bagels throughout the day for its “grip, rip and dip” style, and the company says the wait is part of the experience.
- Founder Adam Goldberg told customers there are no sandwiches or toasting, with new bagels coming out of the oven every five minutes.