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Poppi Cofounder Defends Ditching Work-Life Balance After $1.95 Billion PepsiCo Sale

Her message frames success as sacrifice, reflecting the grind that took Poppi from a scrappy rebrand to a $1.95 billion sale.

Overview

  • Allison Ellsworth told the Wall Street Journal it is OK to live in chaos and said real success often means giving up work-life balance.
  • The couple sold Poppi to PepsiCo for about $1.95 billion last year, a deal that made them worth hundreds of millions of dollars.
  • Poppi’s early break came with a $400,000 Shark Tank investment from Rohan Oza after a rebrand from Mother Beverage to Poppi.
  • The brand surged during the pandemic as TikTok videos, bright cans, and a lower sugar pitch helped the prebiotic soda win loyal fans.
  • After the sale, Ellsworth upgraded her home, bought houses for relatives, hired a private chef, took a $1 million Europe trip, and now says she feels ready to start a new venture.