Overview
- Pophouse announced on Tuesday that it has taken a stake in Iron Maiden’s publishing, masters and name, image and likeness rights, a move the company and the band say will speed planned creative projects.
- Their first joint project debuted at Eddfest in Knebworth with the Infinite Dreams Museum Experience and an expanded 'Maidenville' of Eddie-themed attractions that are already open to fans.
- Pophouse and Iron Maiden are filming the ongoing Run For Your Lives world tour for a planned cinematic release and say they will develop further interactive fan experiences and a digital universe centered on the mascot Eddie.
- Multiple outlets report the firm bought roughly a 50% stake in the assets but both sides have not disclosed financial terms, and Pophouse’s prior catalogue deals provide context for likely valuations.
- Pophouse brings a track record with artist‑led projects such as ABBA Voyage and the Avicii Experience, and the band’s managers say the partnership aims to grow revenue and audiences while keeping a fan‑first creative approach, so look for new merchandising, gaming and filmed releases next.