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3w ago

Popeyes’ One Piece Collaboration Draws Long Lines as Online Merch Store Opens Today

The rush underscores anime fandom’s power to turn fast‑food drops into events.

"One Piece" has arrived at Popeyes.
Image
A photo of a hundred dollar bill and a Popeyes x One Piece Bento Box.
A look at the side of the collectible bento box, with the Popeyes and "One Piece" printed in white.

Overview

  • Popeyes opens its online shop Wednesday, April 15, selling limited One Piece keychains, T‑shirts and Bento Boxes at shop.popeyes.com.
  • The tie‑in began Monday, April 13, with a short‑run menu at participating U.S. and Canadian stores featuring the Luffy Bento Bundle, Gum‑Gum Fruit Lemonade and Chopper’s Cupcake.
  • A launch‑day giveaway of collectible Bento Boxes at six U.S. locations drew long lines from New York to Los Angeles, according to videos and posts on social media.
  • Some Bento Boxes appeared on eBay within hours with listings and sales ranging from $150 to as high as $1,000, according to USA TODAY and Dexerto.
  • The licensed promotion, Popeyes’ first anime collaboration with Toei Animation, runs through May 10 and targets fans who treat limited drops as keepable collectibles.