Overview
- The mixes, which launched Tuesday, May 26, are available nationwide at major retailers including Target, Walmart, Kroger and HEB.
- Popeyes is selling two boxed varieties—Homestyle and Cajun Cheddar—that yield 10 biscuits in about 18 minutes and cost roughly $3.23–$3.49 depending on retailer.
- Preparation requires only water and butter for both mixes and a dash of cheese for Cajun Cheddar, making the product a simple at‑home version of the chain’s biscuits.
- Popeyes is promoting a digital Rewards offer for National Biscuit Day on May 29 that lets Rewards members redeem a free biscuit with a $5 minimum purchase through Popeyes.com or the app subject to standard exclusions.
- The launch follows social media leaks and mixed public reactions and builds on Popeyes’ broader consumer-packaged goods push that includes recent retail sauce releases, signaling a bigger retail strategy for the brand.