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Pop Mart Picks London for European HQ, Plans Seven UK Stores and Europe Rollout

The move reflects Keir Starmer's trade-focused visit to China.

Overview

  • Pop Mart will open seven UK stores including a flagship on Oxford Street plus outlets in Birmingham and Cardiff, creating more than 150 jobs.
  • About 20 additional stores are planned across major European cities over the coming year.
  • The announcement came at the UKChina Business Forum after a closed‑door roundtable with Chinese CEOs.
  • Starmer’s office cited £2.2 billion in export deals, £2.3 billion in market access over five years, and fresh investment commitments tied to the trip.
  • Additional pledges included HiTHIUM’s £200 million investment expected to add 300 jobs and Asymchem’s UK expansion creating 150 roles, with opposition parties raising rights and security concerns.