Overview
- - The Monsters × FIFA Series, which Pop Mart announced Friday, goes live online Thursday, April 2 at 10 p.m. ET before reaching stores Friday, April 3.
- - Pop Mart set prices at $32.99 for the Labubu pendant blind box and $149.99 for the larger vinyl plush holding the World Cup trophy, with other items at $12.99 to $29.99.
- - The lineup features a Labubu in full match gear plus accessories such as keychain pendants, mini pendant light blind boxes, bottle-opener fridge magnets, glass cups, and football mini bags.
- - Pop Mart will run FIFA-themed pop-ups and installations in select host cities across the United States, Mexico, and Canada during the World Cup build-up.
- - The collaboration marks Labubu’s first official sports partnership and follows a 2025 viral surge and recent Sanrio and Sony Pictures moves that aim to broaden the brand’s reach.