Overview
- Pop Mart confirmed the collaboration on March 6, outlining a blind-box pendant series and a premium vinyl plush doll.
- The U.S. online release begins March 12 at 10 p.m. ET on POPMART.com, with POP MART store availability rolling out in April.
- Pricing is set at $39.99 for each Vinyl Plush Pendant Blind Box and $149.99 for the Labubu × Hello Kitty Vinyl Plush Doll.
- The pendant lineup offers six designs plus one secret variant, with Labubu styled after Hello Kitty, My Melody, Kuromi, Pochacco and Cinnamoroll.
- Collector coverage anticipates rapid sell-outs based on prior LABUBU demand paired with Sanrio’s broad fanbase.