Overview
- The 55th Fiesta Nacional e Internacional del Poncho is under way at the Predio Ferial in San Fernando del Valle de Catamarca and runs through July 26 after opening on July 17.
- Organizers reported roughly 80% hotel occupancy at the start and are projecting total attendance could exceed one million visitors based on strong 2025 figures, though that final total remains an estimate.
- The exhibition footprint includes 1,834 exhibitors with 520 local artisans and representation from 24 of Catamarca’s 36 municipalities, creating a large market for craft sales.
- The Pabellón de Turismo brings 24 municipalities together with virtual reality, 3D interactive displays and a 'Pasaporte del Poncho' that invites visitors to collect regional stamps and sample local products.
- A curated gastronomy corridor and main-stage concerts by national artists such as Fito Páez, Abel Pintos and Soledad Pastorutti are central draws that aim to extend visitor stays and increase spending.