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Polymarket’s Free Grocery Pop-Up Opens to Long Lines in Manhattan

The West Village activation showcases a marketing offensive against rival Kalshi, anchored by a $1 million donation to Food Bank For NYC.

Overview

  • Polymarket opened a temporary store at 7th Avenue and Charles Street on February 12, drawing crowds that on opening day topped 400 people in line.
  • Shoppers receive one branded tote to fill at no cost, with curated stock including fresh produce, meat, pantry staples, toiletries, and name-brand snacks.
  • Operations run on a limited multi-day schedule through mid-February, with free groceries on select days, a Valentine’s flowers-and-cards event on Saturday, and donation windows including a final day focused on community drop-offs.
  • The company says it has donated $1 million to Food Bank For New York City to support efforts across the five boroughs.
  • The pop-up follows Kalshi’s earlier $50 grocery giveaway and unfolds as New York officials spotlight consumer risks on prediction markets and explore tighter rules.