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Polymarket Launches Formal Push to Win Japan Approval by 2030

Hiring a Japan representative to start a multi-year lobbying campaign could change whether regulators treat prediction contracts as finance or gambling.

Overview

  • Polymarket has appointed a local representative, reported to be Mike Eidlin, and begun building a lobbying effort aimed at securing formal approval to operate in Japan by 2030 while it continues to block Japan-based users from trading.
  • The company’s strategy centers on persuading Japan’s Financial Services Agency to classify event-based prediction contracts as regulated financial derivatives rather than illegal gambling, a change that would allow regulated market access instead of criminal enforcement.
  • Polymarket’s push is backed by rapid recent growth and heavy institutional funding, including roughly $1.6 billion from Intercontinental Exchange and platform-reported billions in short-term trading volume that the company says give it leverage with regulators.
  • Significant legal and political obstacles remain because Japan enforces strict anti-gambling laws, applies tough consumer and anti-money-laundering rules, and has a cautious regulatory culture shaped by past crypto crises, meaning approval would likely take years and major concessions.
  • If successful, Japan approval would create a regulatory blueprint that other countries might follow and could expand retail access to prediction markets; if rejected, the outcome could slow adoption across Asia and force Polymarket to rely on geoblocking and crypto rails in contested markets.