Overview
- 43% of 18- to 28-year-olds say they trust financial advice shared in private group chats more than information on financial websites.
- 71% in that age band use messaging apps and online groups to discover money-saving tips, according to the survey.
- 82% report these communities have shaped their saving habits, using them to find discount codes (36%), supermarket price drops (30%), and restaurant deals (22%).
- TikTok is a favored platform for financial advice among young people, with 48% saying they prefer it.
- Respondents reported tangible outcomes, including average annual savings of about £512 for 18- to 28-year-olds and a target of £7,536 this year for 25- to 34-year-olds, with common tactics such as cutting nights out (37%) and side hustles (32%).