Overview
- Yahoo/YouGov survey conducted days after Super Bowl LX found 42% say Bad Bunny better represents the U.S., compared with 39% for President Trump and 20% unsure.
- Partisan and demographic gaps were stark: Democrats were broadly favorable toward Bad Bunny, Republicans largely disapproved, and Black and Hispanic respondents leaned toward the artist while white respondents favored Trump.
- The Apple Music Super Bowl LX Halftime Show averaged about 128.2 million U.S. viewers and generated more than four billion social views within 24 hours, placing it among the most-watched halftime performances.
- The performance spurred measurable follow-on effects, with Duolingo reporting a 35% jump in Spanish learners minutes after the show and Expedia citing roughly a 245% rise in flight searches to Puerto Rico.
- Following calls from some Republican lawmakers to scrutinize the broadcast, outlets reported that the show did not violate decency standards, and a separate YouGov poll found a majority of Trump voters did not watch the Kid Rock ‘All-American’ alternative.