Overview
- Gov. Jared Polis vetoed the surveillance‑pricing bill on Tuesday, saying its broad language could sweep in harmless pricing uses and punish some lower prices.
- The veto came alongside two other rejections of progressive measures: an arbitration‑reform bill and a statewide ban on automatic single‑use serviceware distribution.
- Polis pointed to the AI disclosure law he recently signed as providing overlapping protections, arguing that targeted definitions of abusive conduct would be a better regulatory approach.
- Supporters called HB 1210 one of the strongest U.S. proposals to stop firms from using scraped personal data and algorithms to set individualized prices or wages, and they vowed to revive the bill next legislative session.
- The decision leaves immediate protections unchanged for consumers and hands the fight to the next governor and lawmakers, with advocates warning businesses will keep using data‑driven pricing unless new rules are passed.