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Police Detain Kozhikode Shop Owners After Re 1 Shoe Promo Draws Predawn Crush

A viral flash sale overwhelmed the shop's capacity, prompting a crowd-control response to prevent a stampede.

Overview

  • Police said the offer promised premium shoes for Re 1 to the first 100 customers who produced a one-rupee note.
  • Crowds began gathering around 2 a.m., with people arriving from neighbouring districts such as Wayanad.
  • Turnout far exceeded the shop’s capacity, causing a stampede-like situation and bringing local traffic to a standstill.
  • Officers used a mild lathicharge after verbal orders failed, dispersing the crowd and halting the promotion.
  • Authorities took the shop owners into custody over alleged failure to ensure adequate security, with no large-scale injuries reported.