Overview
- Polestar announced Formula 2030 on Monday as a design-led concept that the company says previews the successor to the Polestar 2 due in 2027 and a compact Polestar 7 SUV due in 2028.
- The company will show the concept first at a private Formula 2030 strategy event for investors, retailers and selected customers at its Gothenburg headquarters, with a public debut scheduled around the Polestar 4 media drive later this year.
- Head of design Philipp Römers calls the concept an evolution of Polestar’s look, keeping signature cues such as the Dual Blade headlights while introducing a wider, lower front profile shown in the released teaser image.
- Polestar frames the concept as the core of a four-car, three-year model offensive that it says will support a return to growth and profitability after weaker second-quarter sales and reduced 2026 guidance.
- The rollout ties to near-term production moves: Polestar 4 orders opened in September with Busan manufacturing ramping and Polestar 5 deliveries expected soon, and Polestar says the 7 will be built in Europe to broaden its manufacturing footprint.