Overview
- Pre-orders opened on August 25 for three special editions that wrap Polaroid Gen 3 hardware in Pikachu, Sylveon and Poké Ball designs.
- The drop includes Polaroid Go Gen 3 in Pikachu and Sylveon styles and a Polaroid Now Gen 3 in Poké Ball colors, with the full retail release planned for late September or October.
- Polaroid lists model features explicitly: the Go Gen 3 editions include a selfie mirror, self-timer and double‑exposure mode, while the Now Gen 3 adds an improved light meter, upgraded two‑lens autofocus and a built‑in tripod mount.
- Official pricing ranges from about $99.99 for Go Gen 3 cameras to $139.99 for the Now Gen 3 Poké Ball edition, with themed film and accessories priced roughly $14.99–$24.99.
- Polaroid is selling the collection directly through its store and the Pokémon Center in limited regions, and the company’s 'while supplies last' notice plus early reseller listings point to likely scarcity and aftermarket markups; the release ties into Pokémon’s 30th‑anniversary merchandising and a renewed interest in analog photography.