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Polar Launches Street X, a $250 Rugged Fitness Watch With No Subscription

The move signals a bid to win midrange buyers away from Garmin.

Overview

  • Polar introduced the Street X at $250 with sales starting now in black and snow white, plus a limited forest‑green batch on polar.com and broader availability planned for Q2.
  • Polar is pitching the watch to Garmin users by offering similar multi‑sport and durability features at a lower price with no paywall for health and training tools.
  • A built‑in flashlight debuts on a Polar watch for the first time, giving runners and commuters light for early or late workouts without carrying a separate torch.
  • Health and training features include sleep stages, heart rate variability, skin temperature, and Training Load Pro, with GPS, optical heart rate, and support for 170 sports.
  • Battery and build claims include up to 10 days in watch mode, 43 hours with continuous GPS, up to 170 hours with power‑save settings, a 1.28‑inch AMOLED under Gorilla Glass 3, MIL‑STD‑810H testing, and WR50 water resistance.