Overview
- Citing Thursday's letter to EU tech chief Henna Virkkunen, Poland asked the European Commission to open a DSA probe and impose a €250 million fine on Meta for failing to tackle fraudulent advertisements.
- The request relies on CERT Polska testing that identified 122 ads as fraudulent and reports that Meta did not remove 106 of them, a non-removal rate Poland says is 86.8 percent.
- Meta has pushed back with a statement that it invests heavily in detection tools and partnerships and says it proactively removed roughly 137,000 scam ads originating from Poland between July 2025 and June 2026.
- Poland’s effort builds on an April 2026 Warsaw appellate court ruling that held Meta responsible for adverts it hosts, a decision that reduces the platform's intermediary protections in Poland and increases regulatory leverage.
- If the Commission opens a formal DSA enforcement action it could require additional mitigation measures, create an EU-wide enforcement test for scam ads, and change how users and authorities get scams removed on large platforms.