Overview
- Nintendo has released FireRed and LeafGreen digitally on the eShop for Switch platforms, with the new spin-off Pokémon Pokopia set to launch on March 5 exclusively for Switch 2.
- eBay’s Pokémon Week runs from February 23 to March 1 on eBay Live, featuring daily box breaks, €1-start auctions, and graded-card spotlights, including a Gym Heroes box break on February 27 hosted by Mirmex Collectibles with streamer Xiuder.
- Marketplace data show sustained demand: in 2025 Pokémon averaged over 360 global searches per minute on eBay, it has been the most‑searched term on eBay.it since 2024 with about one search every 14 seconds, and Pikachu sales rose 120% year over year.
- The franchise’s scale remains broad, with roughly 489 million video games sold, a trading card game available in 90+ countries and 16 languages, more than 23 films, and a mobile resurgence driven by Pokémon GO’s billion‑plus downloads.
- Anniversary tie-ins include LEGO’s first Pokémon sets, new Funko Pop! figures spanning multiple generations and Bitty Pop! minis, and fresh Loungefly bags and backpacks.