Overview
- A partnership announced on Wednesday, May 27, brings Moment Factory and Mitsui Fudosan together with The Pokémon Company International to develop a large-scale touring Pokémon experience.
- The companies say the attraction will use interactive technology and storytelling to let visitors “step into the role of a Trainer” and bring Pokémon to life in real-world spaces.
- Moment Factory and Mitsui Fudosan will act as Executive Producers on a multi-year slate of projects, with the Pokémon experience positioned as the first confirmed entry.
- Key operational specifics remain unreleased, including exact venues beyond Europe, ticketing plans, gameplay mechanics, and which Pokémon will appear; the partners say more details will come later.
- The collaboration pairs Moment Factory’s immersive production work with Mitsui Fudosan’s destination-development reach, a combination that could reshape in-person fan events and drive demand for tech-driven live attractions.